We are not a conventional agency. In fact we are not sure if we are an agency at all. Yes we represent several international brands, but we don’t do some of the things that conventional agencies do. We don’t go on about ourselves or our client list, and we haven’t advertised our services anywhere.
Maybe that’s because we are too busy thinking really hard about what actually works for our clients. So busy we haven’t even thought about bragging about ourselves for the first 3 years we have been in existence.
Neither do we do models in underwear or endless press releases. Why? Because we know though our own magazine, Outsider, that this stuff just doesn’t work. Not for our clients anyway…
